RF Global
A trading and logistics group, structured around products, partners and reach.
RF Global General Trading LLC sits inside the Ruach Fourwinds group, moving foodstuff and commodities between India, Dubai, Sri Lanka and African markets alongside sister companies Africa & Middle East General Trading, Chopra Corp and 5PL Logistik. The site had to make a multi entity group legible to buyers, suppliers and partners in a single scroll.
- Role
- Web Design, Information Architecture
- Services
- Corporate site, Group structure system
- Tools
- Figma, React
Sector
Foodstuff trading & logistics
Reach
Dubai · India · Sri Lanka · Africa
Group
4 partner entities
Year
2025
The problem
Trading groups are hard to present. Several legal entities, overlapping directors, product ranges that change with the season, and an audience importers, distributors, logistics partners that wants credibility signals fast and detail on demand.
The old material read as a company profile PDF: dense paragraphs, no hierarchy, no way to tell which entity does what.
Approach
The architecture follows how a buyer evaluates a trading partner: what do you move, who do you move it with, where do you reach, and who is behind it.
Each group company gets a card with its mark, name and base city Dubai, Colombo, India so the structure is understood visually instead of being explained in prose. Leadership is presented as a clear directors list, which in this sector is a trust asset rather than an about page formality.
Visual language
Restrained corporate typography, generous white space and a logo led partner grid keep the page confident without decoration. Photography is used sparingly; the marks and the geography do the work.
The layout is built to absorb growth new entities, new product categories and new corridors slot into existing grids without a redesign.
Selected screens
Group at a glance
Four entities and their base cities readable in one screen, replacing pages of corporate prose.
Buyer led structure
Products, partners, reach and leadership ordered the way a trading counterparty evaluates one.
Extensible grids
New partners and categories drop into place without touching the design.
Outcome
A credible corporate presence that a multi entity trading group can send to any counterparty.
A structure that scales with new partners, products and corridors.